mewayz Data

Santa Rosa-Petaluma, CA — small-business statistics by industry

Establishment counts and wages for 90 industries in Santa Rosa-Petaluma, CA (metro), with each industry's national profit margin. Public-domain Census, BLS & IRS data.

IndustryEstablishmentsAvg wkly wageNet margin (nat'l)
Construction (all)2,253$1,64414.8%
Health Care & Social Assistance1,671$1,45634.9%
Professional, Scientific & Technical Services1,653$1,89239.7%
Specialty Trade Contractors1,394$1,57815.7%
Accommodation & Food Services1,336$6971.9%
Other Services (except Public Administration)1,214$1,09518.9%
Ambulatory Health Care Services1,052$2,05436.3%
Administrative & Support & Waste Services836$1,04019.8%
Administrative & Support Services801$98721.2%
Construction of Buildings788$1,60913.2%
Real Estate & Rental and Leasing730$1,32224.3%
Real Estate651$1,33627.2%
Finance & Insurance623$2,52920.2%
Wholesale Trade560$1,6808.5%
Full-Service Restaurants511$6983.4%
Personal & Laundry Services437$75624.4%
Religious, Grantmaking, Civic & Professional Orgs406$1,05240.7%
Social Assistance387$60936.7%
Food & Beverage Retailers327$8034.3%
Arts, Entertainment & Recreation309$64521.6%
Automotive Repair & Maintenance306$1,5158.0%
Landscaping Services301$1,09121.2%
Architectural, Engineering & Related Services282$2,27731.9%
Offices of Dentists282$1,29227.1%
Merchant Wholesalers, Durable Goods279$1,8747.5%
Accounting, Tax Prep & Bookkeeping Services267$1,51240.7%
Plumbing, Heating & Air-Conditioning Contractors262$1,73015.7%
Legal Services250$2,41743.8%
Merchant Wholesalers, Nondurable Goods239$1,5146.6%
Credit Intermediation & Related Activities234$1,89818.3%
Offices of Real Estate Agents & Brokers231$1,47335.0%
Miscellaneous Store Retailers2207.5%
Nursing & Residential Care Facilities215$1,11814.9%
New Single-Family Housing Construction210$1,41913.2%
Educational Services209$99729.4%
Clothing & Accessories Stores204-2.8%
Information201$1,91124.6%
Securities, Commodity Contracts & Investments187$5,12114.1%
Other Professional, Scientific & Technical Services170$1,29940.8%
Amusement, Gambling & Recreation169$5306.2%
Building Material & Garden Equipment Dealers163$1,0057.7%
Insurance Agencies & Brokerages163$2,18236.1%
Computer Systems Design Services154$2,46537.0%
Child Day Care Services152$72636.7%
General Automotive Repair150$1,9307.5%
Motor Vehicle & Parts Dealers138$1,4613.6%
Accommodation132$872-13.0%
Truck Transportation130$1,28110.1%
Beauty Salons124$76224.4%
Performing Arts & Spectator Sports117$86826.5%
Health & Personal Care Stores1100.9%
Gasoline Stations1092.0%
Food Manufacturing105$1,319-1.2%
Janitorial Services104$72521.2%
Fitness & Recreational Sports Centers104$4336.2%
Veterinary Services92$1,266
Furniture & Home Furnishings Stores890.3%
Sporting Goods, Hobby, Book & Music Stores855.2%
Specialized Design Services85$1,35730.3%
Fabricated Metal Product Mfg74$1,5489.8%
Rental & Leasing Services74-9.2%
Heavy & Civil Engineering Construction71$2,23411.2%
Furniture & Related Product Mfg45$1,3608.9%
Miscellaneous Manufacturing45$2,0547.3%
Tax Preparation Services43$1,02839.3%
Support Activities for Transportation42$1,2669.2%
Wood Product Manufacturing39$1,33013.1%
General Merchandise Stores383.4%
Publishing Industries3718.2%
Motion Picture & Sound Recording37$98023.8%
Waste Management & Remediation Services35$1,6187.8%
Computer & Electronic Product Mfg34$3,987-0.2%
Printing & Related Support31$1,451-2.6%
Machinery Manufacturing30$1,84616.7%
Chemical Manufacturing27$1,48313.3%
Warehousing & Storage27$1,403-7.2%
Electronics & Appliance Stores255.5%
Nonmetallic Mineral Product Mfg24$1,54314.4%
Couriers & Messengers22$1,1239.0%
Data Processing, Hosting & Related Services21$2,47123.7%
Other Information Services17$1,65534.6%
Hospitals17$2,23616.6%
Utilities16$3,3849.6%
Electrical Equipment & Appliance Mfg16$1,8509.3%
Transportation Equipment Mfg14$1,8333.5%
Mining, Quarrying, and Oil & Gas Extraction12$1,70815.0%
Mining (except Oil & Gas)75.4%
Lessors of Nonfinancial Intangible Assets537.7%
Support Activities for Mining422.1%
Primary Metal Manufacturing3$1,72116.2%

Margin is national (owner-operator basis, IRS SOI); counts & wages are local. Wages shown at state level. See methodology.

Run a small business in Santa Rosa-Petaluma, CA?
mewayz runs your website, bookings, payments, invoicing, CRM and back office in one place — one login, one price, no per-seat fees. Built for how a small business actually works, so you stop paying for five disconnected tools that don’t talk to each other.
Start free →14-day free trial · no card to build · cancel anytime